Thursday, 6 December 2007

Coursework
















What is e-commerce?
E-commerce is a online shopping website that allows the users to carry out transactions between the company, e-commerce has become increasingly popular over the last few years the reason for this is because website like Amazon, Tesco and Play have become more popular as this is a cheaper alternative than buying in the store most of the time. Amazon is a website that allows users to buy anything from goods to some services, Tesco is a online shopping website that allows the user to buy there weekly shopping and also Tesco offers services like insurance and loans, Play is a website that allows the user to make transactions, they sell electronic goods like CD’s, DVD’s, Games and gadgets aswell. All of these websites have become more popular due to saving time and saving money.

Transaction websites
A Transaction website is a website where a transaction is carried out between the customer and company from either goods or services. A transaction website has to collect details of the customer and collect the payment.




This is a screenshot of the homepage of play.com. As you can see from the homepage it is very similar to Amazon but play.com is a smaller website compared to Amazon, but in a few years to come play.com will grow even bigger with selling more goods and it will start to sell services to people online which will grow the company even bigger. As you can see there are Christmas offers and also it shows you pick of the week, which encourages the user to look on that pick, also there is a search facility, and there are many other advertisement articles around the page.


This is a screen shot of Tesco homepage, as you can see it has many different options that the user can take, at the top of the page there is the goods that a customer can buy and also the services that the user can take up. Also you can access you club card if you have one and also there are many other things you can do at the bottom of the page. Also Tesco have started their advertisement campaign for Christmas as you can see from the homepage there is festive advertisement that will encourage customers to purchase goods off Tesco.com


This is screenshot of the homepage of Ebuyer.com, ebuyer is a company that sells electronic products from laptops to office supplies. Ebuyer is a very simple and cheap website, that is very popular, as you can seen from the picture the layout of the homepage is very similar to Play.com and Amazon.com, as there are the different categories at the top of the page, also it shows more advertisement and especially around Christmas time as this is the time where most people purchases goods, before you buy anything you have to set up an account with the company but this is very easy and quick this process if the same as Tesco.com, Play.com and Amazon.com, the reason for setting up an account with these companies is because you can access the account anytime and you can store all your details and you know they are safe and secure. You can search for a particular item with the search facility which is easy and quick as you don’t have to go through all the categories.



The website that I will be looking at is the online shop Amazon. Amazon is a e-commerce company, Amazon.com is based in Washington. For UK users you can order things online form the UK and the items you buy will come quick, also you can buy things off the Amazon.com and they come from America. Amazon allows the user to buy many goods in different categories. Amazon is one of the most popular online shopping website on the internet. The main reason for this is people are finding it easier to sit at home and order things online rather than going out to buy it and in most cases the customers can get a good which is cheaper off the internet.
The reason why I will be looking at Amazon is because it is a large website that offers many options from goods and services, and I have brought items off Amazon before that was straight forward and I know how the process of buying items online off Amazon.


Website Linkhttp://www.amazon.co.uk/



































Amazon is accessed by many different people all over the world, and many people use Amazon around this time of year as Christmas is approaching and people are looking to buy goods cheaper and buying online is an easier way than going out and buying presents. Also there is different themes that Amazon has scattered about on its pages, there is the Christmas theme at the moment. The different themes that they have make it more pleasant shopping experience for the customer. Amazon sells many goods that high street stores have which makes it easier as you can just sit at home and order goods rather getting up and going to buy it from a store, Amazon sells goods from books to shoes and baby items to home and garden. As Christmas is coming up Amazon has a feature that it recommends many different items and this comes up on the homepage when you go on the website, also if you have already created an account and recently brought an item off Amazon you once you sign in items that relate to the one previously you brought comes up and similar items aswell. This allows the user to save time and hassle as they don’t have to go back and search through all the categories,






This is a screen shot of Amazon's page that recommends items to the user for a hasslefree and quick shopping online, the reason why Amazon does this that it makes the user take less time to order things and catches the user eye aswell which will increase more products being sold.









Before anything can be accessed on Amazon like recommends and wish list and shopping basket you need to create an account with Amazon this is a hassle free operation, and once you have set up an account you can buy anything and access anything on Amazon, with an account Amazon stores all your details like payment details, address of the user, phone numbers and recent orders, this can only be accessed by the user, this secures all your information and helps prevent fraud.





This is the screenshot of setting up a account on Amazon, which you only need to provide you email address firstly and the procedure is simple and easy.






















































































































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